put·here
Put it here. Make sense of it later.
Pick AirDrop to send it to your Mac. No AirDrop? Email it to yourself or save it to Notes.
The phone app can’t import yet. Open this link on a Mac to put it in put·here.What Instagram and YouTube officially say about reposts, how creators split one long piece into many, keeping a schedule you can hold, and which numbers tell you what worked.
> Platform rules change often. These are the latest official notes we could find, as of 2026-10.
Start here
What: how to turn one long piece into a week of posts without the platforms treating it as a repost.
For: creators and one-person businesses posting on more than one platform.
How: official platform pages first, then creators' methods. Select a card to see lines showing which advice backs or limits which; older versions of the app import it without the lines.
Notes: Tips for Improving Your Reach
What it is: Instagram's own advice on what helps or hurts being recommended to non-followers.
Why read it: It is the platform saying, in its own words, what it will not recommend.
Three points:
1. Reposted reels, visible watermarks and accounts that mostly reshare are less likely to be recommended.
2. Use Remix to build on someone else's reel with your own take, instead of reposting it.
3. In Insights, watch how much reach comes from non-followers; Account Status shows if you can be recommended.
"Post original content, avoid reposted content." (Instagram)
Official (Instagram) · 2023-05 · link checked 2026-10
How the platforms rank posts
Covered in the collection "For research creators": Instagram Ranking Explained, and How YouTube recommendations work. We don't repeat them here.
Platform rules change often. These are the latest official notes we could find, as of 2026-10.
Notes: Instagram is updating its algorithm to surface more content from smaller, original creators
What it is: A news report on Instagram's originality change in recommendations.
Why read it: It spells out what happens when the same content appears twice.
Three points:
1. When two pieces are the same, Instagram recommends only the original, in Explore, Reels and feed suggestions.
2. Reposts get a label linking to the original creator.
3. Accounts that keep posting content they didn't make or improve drop out of recommendations; followers still see them.
"Instagram believes this change will give all creators an equal chance of finding audiences." (TechCrunch)
Third party (news report on an Instagram announcement) · 2024-04 · link checked 2026-10
Notes: YouTube channel monetization policies
What it is: YouTube's rules for which channels can earn money, including 'reused' and 'repetitive' content.
Why read it: It draws the line between reusing material and adding something of your own.
Three points:
1. Reused content means taking material already online without real commentary or changes; it applies even with the owner's permission.
2. Commentary, a storyline, or meaningful editing on top of a clip is fine; content that mainly features you is fine.
3. Videos that are interchangeable with each other count as repetitive, even if each is new.
"This policy applies even if you have permission from the original creator." (YouTube Help)
Official (YouTube Help) · live page, last change noted 2025-07 · link checked 2026-10
What it is: The best-known version of 'make one long piece, cut it into many'.
A recent, example-led guide to repurposing with real creators' posts.
What it is: A recent, example-led guide to repurposing with real creators' posts.
YouTube's built-in way to cut your own long video into a Short.
What it is: YouTube's built-in way to cut your own long video into a Short.
A creator's weekly routine for making content without daily scrambling.
What it is: A creator's weekly routine for making content without daily scrambling.
A short guide to making a batch of posts in one sitting.
What it is: A short guide to making a batch of posts in one sitting.
A founder on what writing a fixed amount every day did for his work.
What it is: A founder on what writing a fixed amount every day did for his work.
YouTube's guide to the numbers that show how each video did.
What it is: YouTube's guide to the numbers that show how each video did.
How to read the retention graph moment by moment.
What it is: How to read the retention graph moment by moment.
[ ] Pick one long piece you already made and list five short posts it could become.
| # | Source | Type | Date | Checked |
|---|---|---|---|---|
| 1 | Instagram for Creators — Tips for Improving Your Reach | Official (Instagram) | 2023-05 | 2026-10 |
| 2 | TechCrunch — Instagram is updating its algorithm to surface more content from smaller, original creators | Third party (news report on an Instagram announcement) | 2024-04 | 2026-10 |
| 3 | YouTube Help — YouTube channel monetization policies | Official (YouTube Help) | live page, last change noted 2025-07 | 2026-10 |
| 4 | Gary Vaynerchuk — The GaryVee Content Strategy | Official (author's site) | 2019-01, updated 2024-10 | 2026-10 |
| 5 | Buffer — The Complete Guide to Content Repurposing | Third party (Buffer blog) | 2026-01 | 2026-10 |
| 6 | YouTube Help — Create YouTube Shorts from your videos | Official (YouTube Help) | live page | 2026-10 |
| 7 | Buffer — How to Build a Sustainable (And Profitable) Content Creation Workflow | Third party (Buffer blog) | 2023-07 | 2026-10 |
| 8 | Buffer — How Can You Batch Content for Social Media? | Third party (Buffer blog) | 2022-09 | 2026-10 |
| 9 | Nathan Barry — The commitment that changed my career | Official (author's blog) | 2012-10 | 2026-10 |
| 10 | YouTube Help — Content tab analytics tips | Official (YouTube Help) | live page | 2026-10 |
| 11 | YouTube Help — Measure key moments for audience retention | Official (YouTube Help) | live page | 2026-10 |
Summaries are our own words; each quote is one line from the source. Links are checked before publishing and again every month.