Customer interviews

One card per conversation: who, what hurts, would they pay — and what they said.

Start here

How to use this canvas
This is a template. The cards are made-up examples. Swap in your own, or select a group and delete the examples.

Put new things in as you go; don't sort them first.
Tick the boxes on any card; the file changes with it.
Each card is a plain .md file in this canvas's folder in Finder, so Claude or ChatGPT can read it too.

One card per interview
Title: the person and what they do. Then these lines, any order:

Pain: what bothers them most
Pain type: Finding things
Would pay: yes / no / maybe, and how much if they said
Quote: "their own words"

The card's own date is the interview date.

Interviews

Priya, freelance designer
Pain: client feedback is split across email and chat
Pain type: Finding things
Would pay: yes, about $8/mo
Quote: "I screenshot everything and then can't find the screenshot."
- [ ] Send her the beta link

Marco, PhD student
Pain: papers and notes live in four apps
Pain type: Too many apps
Would pay: maybe, student price
Quote: "Every semester I start a new system."

Lena, newsletter writer
Pain: good links get lost before the issue goes out
Pain type: Finding things
Would pay: yes
Quote: "Half my issue is links I saved and forgot."
- [ ] Ask what she uses today

Tom, agency owner
Pain: handing client context to a new teammate
Pain type: Sharing
Would pay: no, the team already pays for a wiki
Quote: "The wiki is where things go to die."

Aiko, indie developer
Pain: wants AI to read her notes without uploading them
Pain type: AI access
Would pay: yes, if it stays local
Quote: "I'd pay just to not copy-paste into a chat every time."

Next
- [ ] Two more interviews with newsletter writers
- [ ] Write up the top three pains on one card