Launch plan

One goal, every task by status, and how many days are left.

Start here

How to use this canvas
This is a template. The cards are made-up examples. Swap in your own, or select a group and delete the examples.

Put new things in as you go; don't sort them first.
Tick the boxes on any card; the file changes with it.
Each card is a plain .md file in this canvas's folder in Finder, so Claude or ChatGPT can read it too.

How to write it
One card per task. Move it between To do, Doing and Done; the board follows.

Milestones get one card each:

Launch day
When: 2026-11-14

Once you know the real day, write it after When:.

Landing page
- [x] First line: who it's for, what it solves
- [ ] Real screenshot instead of adjectives

Onboarding
- [x] Cut the theme picker
- [ ] First canvas opens with one example card

Domain and email
- [x] Domain
- [x] hello@ address

Beta group
- [x] 12 people invited
- [x] Feedback form

This launch
Get Fernly in front of 200 people who already keep notes in folders.
Success = 50 sign-ups and 10 who come back the next week.

Beta feedback closed
When: 2026-10-30
- [ ] Read the last 4 replies

Pricing decided
When: 2026-11-06

Launch day
When: 2026-11-14

Pricing page
- [ ] Three tiers, one line each on who it's for
- [ ] Ask two beta users if the middle tier makes sense

30-second demo video
- [ ] Script: problem, one screen, result
- [ ] Record with the demo library, not real data

Launch email
- [ ] Draft for the beta list
- [ ] One link, one button