One short video from idea to final file: the opening line, a style sheet, every shot, each review, and what you've spent.
How to use this canvas
This is a template. The cards are made-up examples. Swap in your own, or press "Clear the examples" at the top.
The rule: fix it in words before you pay for pictures, and in pictures before you pay for video.
How to write it
One card per shot in Shots:
Seconds: 0-3
On screen: what we see
Big text: the words on screen
Voice: the line that's spoken
- [ ] Words reviewed
- [ ] Picture reviewed
- [ ] Video made
Each review gets a card in Reviews, one `- [ ]` per problem; tick it when it's fixed.
Each paid step gets a card in Spend with a Cost: line.
Opening line
Chosen: 312 tabs open. You'll read 4.
Pain: saving links you never come back to
Product name: not in the first line
Other options we wrote:
- Your read-later list is 9 months long.
- You saved it on purpose. Where is it?
Review: words
Fresh chat, shot list only.
- [x] The mug is green in shot 1 and blue in shot 3
- [x] "312" is never visible on screen
- [x] Nothing happens between second 9 and 10
Review: pictures
Fresh chat, style sheet and pictures, two at a time.
- [x] Shot 1 and 2: same laptop, same sticker
- [ ] Shot 3: the sticker moved to the right corner
Shot 1 · The tabs
Seconds: 0-3
On screen: a browser with tabs too small to read
Big text: 312 tabs open. You'll read 4.
Voice: Three hundred and twelve tabs. You'll read four.
- [x] Words reviewed
- [x] Picture reviewed
- [ ] Video made
Shot 2 · Put it here
Seconds: 3-6
On screen: links dropped onto one canvas as cards
Big text: Put it here.
Voice: Put it here.
- [x] Words reviewed
- [x] Picture reviewed
- [ ] Video made
Shot 3 · Four that matter
Seconds: 6-9
On screen: the same canvas, four cards pulled to the top
Big text: Read the 4 that matter.
Voice: Read the four that matter.
- [x] Words reviewed
- [ ] Picture reviewed
- [ ] Video made
Pictures, first round
Cost: $1.20
6 pictures, 2 redrawn after review
Video, shot 1 test
Cost: $0.80
One 3-second test before the rest
Style sheet
Colours: #F6F3EE background, #2B2A33 text, #B9A8F0 accent, #6E8B74 plant, #D9D2C5 desk
Light: soft daylight from the left
Camera: desk height, slightly above
Main object: a white laptop with a lavender sticker, top left corner
Never changes: the laptop, the sticker, the green mug on the right
Pick AirDrop to send it to your Mac. No AirDrop? Email it to yourself or save it to Notes.
The phone app can’t import yet. Open this link on a Mac to put it in put·here.